About Me
I’ve been working in the book publishing industry since 2007, including a tenure at HarperCollins Publishers, the second-largest book publisher in the world, and another at award-winning Beverly Hills PR firm LCO PR. I’ve landed clients everywhere from top-ranking podcasts like The School of Greatness to hard-hitting national television shows like Fareed Zakaria GPS and Amanpour & Co to The Washington Post to Financial Times to NPR to PEOPLE Magazine. I specialize in non-fiction and have successfully promoted a diverse array of clients ranging from billionaire climate investors to influencers to Ivy League Professors to James Beard Award-winning chefs. I love taking deep dives into my clients’ books, treasure-hunting for the key points media will find most interesting, triangulating my clients’ expertise with the moving target of the news cycle and landing their smiling faces in the biggest and best media outlets. This is not just a 9 to 5 for me – it’s a thirst I live to quench.
What Sets Me Apart
You have countless options to choose from when you decide to hire a publicist; so, as I ask prospective new clients, what sets me apart from the competition?
For starters, this is the business of reputation we’re talking about and I very intentionally chose to start a company in my own name, because it’s synonymous with a track record of nearly two decades of top tier results.
With me, you get serious accountability, deeply personalized service and the ability to pivot on a dime, as the news cycle often demands. I regularly work in tandem with and am hired as a freelance publicist by the Big Five Publishers, so I am well-versed in working seamlessly with them as partners with the shared goal of making our mutual clients New York Times Best Sellers.
Clients often say that my honesty, integrity, morals and work ethic stand out to them, which is why I proudly choose to be independent. I devise and execute strategies that my experience tell me will produce return on investment. I am highly efficient and do not lock clients into excessively long contracts. I am a firm believer in conducting a concentrated media blitz during the critical promotional period, striking while the iron is hot, and neatly wrapping campaigns once we’ve achieved what we set out to do together.
There’s no red tape with me, either. Big firms with large teams tend to waste a lot of time and bandwidth trying to decide who’s doing what, agree on a strategy, messaging, and when everyone can agree to meet across multiple time zones. Being a closely-knit team means my clients and I are on the same page in terms of the strategy, status and direction of the campaign.
I run a tight ship and have eliminated superfluous overhead, so I can afford the luxury of intentionally taking on a select few clients I’m confident I can crush it for, and not have to take on clients I don’t want that will drag down the accounts I do want. This means my clients are not just a drop in the bucket to me. Each one is important and gets as much undivided time and attention as possible.
Lastly, with me, you aren’t just a stepping stone toward a goal of growing my business as large and as quickly as possible. I truly believe doing an exceptional job for a select few clients produces the best results for them and also fortifies my skill set and connections as a publicist.