The campaign combined major-market television, published recipes, cooking demonstrations, transformation features, and long-form podcasts—helping carry the book to three national Best Seller Lists.
Book publicity · Thought leadership · Strategic message development
Big ideas deserve
big audiences.
Barbara Teszler is a director of publicity and 
alum with 18 years of experience securing major media coverage, helping books become New York Times Best Sellers, and bringing authors and their ideas to wider audiences.
Experience
Hired by Big Five publishers, leading experts, public figures, creators, and chart-topping podcast hosts.
Select Clients
PR campaigns that catapult you and your ideas into the national conversation.
From talent with a massive creator platform to serious thought leadership
Barbara expanded Wallo’s established social-media influence into CNN, Newsweek, Good Day New York, Yahoo! Finance, SiriusXM, and high-impact long-form interviews.
Named one of the Financial Times Best Economics Books of Summer 2024, with Fareed Zakaria GPS, CBS News, The Wall Street Journal, Barron’s, Forbes, and Fortune.
View success storyFrom established authority to national relevance
Strategic publicity, reverse-engineered from what makes your work matter.
Whether your work solves a problem, translates complex expertise, reveals an important truth, or tells a powerful story, Barbara identifies what will capture public interest and shapes it into timely media narratives. She devises the strategy, owns every stage of the campaign, and personally executes it through media relationships she has built and actively cultivates—pitching the journalists, producers, and hosts best positioned to expand its reach.
Barbara pinpoints what will capture public interest and turns that insight into media coverage.
Barbara takes a fine-toothed comb to your work, platform, and the media landscape to identify untapped angles, timely openings, and audiences you have not yet reached. Then she builds and personally executes a focused campaign around the opportunities with the greatest potential.
Top-tier media coverage
Television, podcasts, radio, print, and digital coverage selected for reach and fit.
Authority-building interviews
Long-form conversations that establish authority, build trust, and let your personality come through.
Thought leadership development
Op-eds, adapted essays, first serial rights, and commentary that extend the book’s ideas beyond its pages.
Sustained campaign momentum
Reviews, tours, events, and continued media opportunities that carry momentum beyond publication day.
“Barbara is scrappy as hell—and I mean that as the highest compliment.”David Sussillo · Stanford Adjunct Professor · NeuroAI Pioneer · Author of Emergence: A Memoir of Boyhood, Computation, and the Mysteries of Mind
Scott Barry Kaufman, PhD
Anthony Youn, MD
Shawn Stevenson
Michael Greger, MD
Steven R. Gundry, MD
JJ Virgin
Amy Morin
Anna Runkle
How Not to AgeThe Scientific Approach to Getting Healthier as You Get Older
FlooredA Woman’s Guide to Pelvic Floor Health at Every Age and Stage
Invisible ADHDProven Mood and Life Management for Smart Yet Scattered Women
Younger for LifeFeel Great and Look Your Best with the New Science of Autojuvenation
The Art and Science of ConnectionWhy Social Health Is the Missing Key to Living Longer, Healthier, and Happier
Rise AboveOvercome a Victim Mindset, Empower Yourself, and Realize Your Full Potential
DoctoredFraud, Arrogance, and Tragedy in the Quest to Cure Alzheimer’s
The Purposeful WarriorStanding Up for What’s Right When the Stakes Are High
The Baby Bonding BookConnecting with Your Newborn
Healing the Modern BrainNine Tenets to Build Mental Fitness and Revitalize Your Mind
Thriving with Anxiety9 Tools to Make Your Anxiety Work for You